Where Do You Sell?

Lately my sister and I have been discussing some of the different sites that host handmade stores online. We're both in the process of opening or reopening our shops and are kind of curious about what everyone else uses and how they like it. My sister does most of her selling through friends/facebook and just wants a storefront to list some of the smaller items and make purchasing easier for her customers.

Etsy:

Pros: Well known, more people use it and purchase from it. People are always browsing etsy and your items could end up on the front page which gets tons of views.

Cons: You have to pay every single time you list a product. You want to continue re-listing so your items will show up at the beginning of searches and not 200 pages in. There is also a transaction fee every time you make a sale.

Big Cartel:

Pros: Is becoming more widely used. Doesn't charge transaction or listing fees.

Cons: Not as well known or as easy to search as etsy. If you want to list more than 25 items there is a big jump in price. (You could open a free shop with only 5 products but, eh). Doesn't really have the built in advertising like etsy does.

ArtFire:

Pros: No transaction or listing fees and unlimited listings.

Cons: Not very well known and I think it's kind of hokey/ugly looking.

So tell me, where do you sell? What do you like about it, what don't you like? Do you think it's worth the price of the service? Do you wish you would've opened shop elsewhere? Do you purchase from online shops? Which site do you prefer to shop from (easiest checkout, etc.)?